![]() ![]() Ultimately, your social media accounts and your website should be connected, but their purposes are a little different. Don’t make that mistake by relying exclusively on social media – building other ways of reaching people is absolutely key. I always refer back to the Myspace days where people had an audience of thousands, sometimes millions, and lost contact with those fans almost overnight. Have some content which isn’t available anywhere else – while that may not be of interest to the casual fan, those who want more will really appreciate it!Ĭollecting email addresses from website visitors is really important, and something which is often undervalued. (I know that’s happened with me MANY times when checking out artist’s websites!) While they’re here, they may also subscribe to your mailing list or they might buy some merch. I would always suggest that you use social media to direct people to your website, as that’s where they can take the actions to become more invested in you.įor example, if you’ve got a new video out, send them to your website to view it. The way I think about social media is: it’s a great tool for meeting new people (whether they’re new listeners or industry professionals) but you can’t rely on it completely. It’s probably fair to say that we’re ALL spending a lot more time on social media, and as a result you’re probably feeling burned out and perhaps a little discouraged as the algorithms are largely controlling what we see. Rewarding loyalty can play a huge part in growing that fan relationship. Think about offering discounts for people who subscribe to your mailing list, or running seasonal and/or holiday promotions. This can be a great way of seeing what’s popular, trying out new designs and products, while also keeping the overheads as low as possible. There are many ways to do this – one of my favourite ways recently has been the print-on-demand method, where you don’t have to purchase a ton of product up front. But if you’re not a touring artist, or you’re just simply not on tour *right now* you can still sell merch via your website. Touring artists can earn up to 35% of their income through merch sales. What’s the story behind it? Who contributed to the creation? Sharing more information and providing credits can help people feel closer to the release, and it’s always nice to say thanks to those who have helped bring your music to fruition. Use your website to give more context around a release. Email is still one of the best ways to directly reach people who want to hear from you!īuild anticipation over a few weeks prior to your release on social media by utilising release artwork / preview videos / lyric snippets / behind the scenes content. Utilise your mailing list to keep your current audience informed. If you are reaching out to publicists or others who will help you promote your music, the stronger your existing website and social media platforms are, the more effectively they can pitch your material (and YOU as an artist and brand). Make sure you’re taking advantage of the streaming pre-save / pre-order features, and using Facebook pixels and ads to send people to your website, and then retargeting them. Your website should make it really easy for people to hear / buy / stream your latest release. What role should your website play in promoting your new music in 2023? Photo credit: Pexels releasing new music: ![]() ![]() With the internet playing such a huge role in how we connect with others and promote our work, I’d like to share some thoughts on the role your website will play in 2023. So here we are, it’s the start of a new year which is usually a time for planning and preparation for the year ahead. Making the Most of the Recording Studio (15). ![]() Internet Strategies, Resources, & Websites (97).How to Put On an Unforgettable Performance (14).Gaining Support, Sponsorships & Endorsements (13). ![]()
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